CLIENT
Esoteric Ghana
TEAM
Maxwell Morrison – Designer
SERVICES
Brand Identity Design
Idea & Concepts
At the early stage of logo development, the designer started to explore the idea of the new healthy lifestyle, new approach to the restaurant business and futuristic service.
From the very beginning, there appeared the concept of red silk ribbon which would convey those associations. As a result of the creative search for the symbol, the designer came up with an idea to take the first letter of the company name and give it an image of the red ribbon and save the futuristic mood that service brings.
“The website and tools you’ve given us are killing it in lead generation, and our AdWords click-through and conversion rates are going great!”
– Lucas Antony, CEO at Bara Co. –
